There are three certainties in life: Death, taxes, and the people-drawing power of a live show. Wherever you hire band to play a little Rock and Roll for the people, you can always expect a crowd to gather.
Now obviously, it helps to get the best band you can find to come throw down some Rock and Roll for the people, but the truth is, people will come to see a band that’s not even all that great because, what the heck, it’s entertainment, so a GOOD band is icing on the cake.
Music has always held an important role in the development of the human species. Ever since we were living in caves, music has driven every facet of human life and culture. In tribal culture, drum circles and other musical traditions are carried on to commemorate a successful hunt or to mark a ritual. In the more developed world, we’re never without our tunes: We keep the radio on at work all day, we put music on our cell phones, we listen to it in the car and we go to the bars to watch the local bands on weekends, even if we’re not expecting them to be all that great.
If we haven’t made ourselves clear enough yet, let’s put it this way: Don’t you think Frank Sinatra and Elvis Presley deserve just as much credit for the Baby Boom as post-war prosperity? The social aspect of music is the number one reason to consider hiring a band for your public event.
A live music show is what a marketing expert might call a great lure. It brings people in. From there, it’s up to you to keep them interested. Obviously, a car lot that brings in some Rock and Roll to draw the crowd isn’t going to make so many sales if they don’t have good deals to go along with it. But the fact remains, a live show does bring’em in.
If you’re running a business, hosting a promotional event, or really, doing anything where you’re trying to bring in the public, you can read this in a different way: Where there is music, there are customers. Nobody ever went broke or saw a disappointing turnout for a public event or party while providing the people with beer, Rock and Roll, and a place to just hang out and socialize.
Now, of course, the better the band, the bigger a crowd you can expect to see at your event, but the fact remains that any music at all will bring more people in than a few fliers and a face painting booth. Music drives human culture, with no music, there are no parties, with no music, there really is no event in the first place.
As far as great lures go, the advertising and public relations industries have yet to top the drawing power of live music.
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