Pens are small, fairly inexpensive but in respect to using them for gifts they don’t get thrown away till they have been fully used, giving them a life of one or two months depending on usage. Because of this versatility they are a perfect gift.
Pen manufacturers would agree that the most common ink color these days is black ballpoint. When you are looking for advertising exposure the black ballpoint pen cannot easily be beaten for dollar for dollar advertising and market exposure value. They keep you front of mind with your clients every day when you add your branding or unique company features the pen.
Black ballpoints are the most preferred amongst sales people & office workers but blue is next in line in popularity. Odd & interesting colors such as orange or pink can also be used, but are of little usableness. They’re best for children’s wear businesses or party-hire companies. After all you are giving a very practical gift so it may be better to stick with blue of black ink.
When it comes to the exterior body of a pen imagination is the only limit. And as long as the pen is still usable practically as a pen, then you would still achieve your exposure goals.
On the pen’s body, you should first focus on company information you want to put, before considering the pen’s body design next. If you do not do this you may end up choosing a physical design that you cannot add the information you want which would defeat the original purpose.
When it comes to the body of the pen, do not go too cheap. Quality looking pens will be used by more people than cheap looking ones. Also do not use the cheapest pen interior. We all have had the experience of trying to write with a pen that does not work and throwing it away in frustration. This experience can then leave the person reflecting the quality of the pen on your company which is not good or what you intended.
Good corporate gift suppliers should let you to purchase pens in numbers you need, in addition to the design concept of the pen body and its quality aspects we discussed.
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